MagrowTec News
We are exhibiting at DLG Fieldays in Germany
We will be exhibiting at DLG Fieldays in Germany
The DLG Field Days 2024 is a renowned trade event for crop production and agriculture.
This event is particularly known for bringing together experts from the fields of crop production, agriculture and related industries.
It is a place for the exchange of knowledge and experience, where participants can learn about the latest trends and developments in agriculture, focussing on topics such as sustainable agricultural practices, biodiversity, climate protection and innovative technologies in crop production.
The event is aimed at a professional audience, including farmers, agronomists, representatives of the agricultural industry and other interested parties from the agricultural sector.
Don’t miss the chance to connect with our experts and see what’s next in agriculture!
You can find us at Stand GD64.
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Lawrence Kirton joins MagrowTec as a Business Development Manager in Australia
We are excited to announce that Lawrence Kirton has joined the team in the role of Business Development Manager in Australia.
Lawrence will be focused on developing sales in the key agricultural markets of South Australia and Western Australia. He will work closely with MagrowTecâs Australian distribution partners to drive awareness and sales through the sprayer equipment sales channel. Lawrence will also work closely with our emerging regional cropping services and agronomist network to provide growers and distributors the opportunity to engage with the MagrowTec system and review product performance data that will further reinforce the value proposition of MagrowTec.
He will be based in Perth and will report directly to Anthony Williams â General Manager Australia & New Zealand.
With over 30 yearsâ experience in AgriTech, agribusiness, and renewables sector, Lawrence has strong technical skills in soil science and plant nutrition across broadacre and irrigated agriculture in various Australian states and Africa.
Throughout his career, he worked for several multinational entities and as an independent business owner has collaborated and consulted countrywide for the likes of Elders, Landmark, Dairy Australia, WA Water Corp, DPIRD (WA Dept of Agriculture) David Grays Aglink, Kilter Rural, BHP and Consolidated Minerals. Lawrence also has various applied research initiatives undertaken with UWA, Waite Institute, University of Adelaide QUT, and Griffith.
Lawrence holds a Bachelor of Science in Agriculture (Majors:- Soil Science, Plant Physiology, Horticultural Crops).
âHaving someone of Lawrenceâs over 30 years of experience across broadacre and horticulture cropping, with his deep knowledge of crop protection and farming systems, join our business to drive awareness, engagement, and traction in these key markets is a major step forward for MagrowTec in Australia. He brings a proven track record and a strong network of growers, agronomists, and distributors to our endeavors to provide growers the significant productivity and sustainability benefits the MagrowTec precision spraying technology system offers,â said Anthony Williams, MagrowTecâs General Manager â Australia & New Zealand.
Commenting on his appointment, Lawrence said â I am excited to becoming part of the MagrowTec team to help deliver such a powerful science-based, field-tested and proven elegant technology. The increased efficacy of applied crop protection products along with reduction of water volumes across large Wheatbelt farms in WA for example, will demonstrate very substantial $ savings each and every seasonâ.
Please join us in welcoming Lawrence to the MagrowTec team.
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Gary Wickham presents at the Food and Beverage Finance Summit 2024
We are delighted to have our CEO, Gary Wickham, presenting at the third annual Food and Beverage Finance Summit 2024 that will take place in Co. Cork, Ireland on 22nd and 23rd of May, 2024.
The theme this year is “Smart Investing – Sustainability, Health and Wellness”.
Gary will present MagrowTec at the pitch sessions, alongside many other companies such as Clonakilty Gluten Free Kitchen, Cork Rooftop Farms, Enterprise Ireland and others.
The pitch sessions will last 15 minutes each and will be focused on business model, strategy and ambition.
For more information, click here https://we.tl/t-6ppUVN7G3F
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New customer testimonial – Eastbrook Farms Australia
Scott Samwell from Eastbrook Farms in the Adelaide Hills of South Australia recently hosted some of MagrowTecâs technical team who were in Australia to undertake Technical and Installation training with a number of MagrowTecâs distribution partners.
Scott and other members of the Samwell family, grow around 100Ha of Brussell Sprouts and Kaletteâs for the domestic market. With a number of varieties spanning a production window of 10 months, Eastbrook farms is applying crop protection products every week of the year.
As any horticultural producer would know, coverage is everything and with a standard application rate of 1000L/Ha, the Samwellâs were looking for options that could deliver them productivity gains without sacrificing agronomic (yield and quality) outcomes.
Scott had read an article about MagrowTecâs patented Magnetic Assisted Spray Technology and contacted one of their local reps. As a result, a number of crop science trials were undertaken to identify the optimum application rate for their operations.
The result, a 25% water saving and subsequently, a 25% productivity increase. This ultimately meant that the sprayer could cover more crop, more effectively and in conditions that would have required them to stop with their conventional sprayer.Â
Scott maintains that this has changed their approach to scheduling work and their confidence in getting an efficacious result in deteriorating conditions. “We are able to make the most of our spray window using MagrowTec and thatâs a game changer for us.” he said.
Whilst he is comfortable with the results that the reduced application rate is delivering for him, Scott is cautious in pushing the limits too quickly.Â
Trial work to further reduce the application rate is on the cards for Eastbrook Farms but this will be carefully monitored against yield and quality to ensure that production is not impacted.
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MagrowTec and Certis Belchim form a strategic partnership
MagrowTec and Certis Belchim form a strategic partnership to enhance plant protection product performance and drive the adoption of sustainable solutions
MagrowTec and Certis Belchim, a leading global provider of crop protection solutions are pleased to announce their strategic collaboration.
MagrowTec’s innovative technology delivers proven precision spraying solutions that offer the best compromise between minimizing spray drift and achieving optimal coverage. This enhances farm productivity, sustainability, and environmental stewardship and ensures that vital crop protection products are effectively applied on targeted crops or weeds, whilst limiting their impact on the environment.
This collaboration aims to combine the strength of Certis Belchimâs conventional and biological products with MagrowTecâs ground-breaking spray technology to provide efficient and sustainable plant protection solutions to growers across a broad range of crops.
Both companies are committed to drive positive change in agriculture by fostering innovation in the development and use of plant protection solutions that deliver more efficient spraying, enhance performance, particularly of biological products, and enable good stewardship practice.
The agreement will be focused on bringing to the market combined solutions featuring MagrowTecâs patented and proprietary technology together with Certis Belchimâs crop protection products, both conventional and biorationals
âWe are thrilled to collaborate with Certis Belchim in this transformative initiative,” said Gary Wickham, CEO of MagrowTec. “This partnership represents a convergence of expertise and vision, as we work together to shape the future of farming. Together, we are committed to pushing the boundaries of agricultural innovation and delivering solutions that benefit farmers and the environment.”
âThis collaboration shows our commitment to responsible practices,â said Jacques Haverlant, Head of R&D at Certis Belchim. âWe seek not only to improve the efficiency of our products, but also to drive the use of Integrated Pest Management (IPM) programmes and enable the adoption of good stewardship practice. We believe this approach, while directly benefitting customers and farmers, will also contribute to making sustainability in agriculture a practical reality.â
For more information about Certis Belchim please visit www.certisbelchim.com
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The MagrowTec story
Between 60-90% of agricultural spray is wasted. Until Now.
According to the UN, the world needs to grow the same amount of food in the next 40 or 50 years 2 as in the last 10,000 years combined. That equates to 70% more food worldwide.
For farmers to meet that challenge they need to grow more food using less scarce resources, including chemicals and water and reduce the environmental impacts during crop spray activities. The only way to do that is through innovation and sustainability.
This is where MagrowTec steps in.
In conventional spraying, a considerable proportion of the expensive chemicals and water sprayed are lost through lack of adherence to the crop, and between 60-90% of chemical protectant products applied are wasted, drifting away in the air or bouncing off and entering the soil.
MagrowTec has developed a proprietary and patented technology that solves the compromise between drift and coverage, helping farmers meet this need for increased food demand, reducing the environmental impacts during crop spray activities, and also improving the quality of the food that they grow.
Based on a complex and proven science, lies a 2-part system, brand/product/crop/sprayer agnostic, which can be moved from sprayer to sprayer. Thereâs little or no maintenance required when using MagrowTec technology.
By passing the fluid through manifolds containing permanent rare earth magnets, the dropletsâ features and behavior are changed and the final result, what we call the MagrowTec effect, is more of the droplets that stick onto the intended target weed or crop.
MagrowTec customers are seeing multiple benefits such as 20% + increased coverage & up to 70% drift reduction, besides additional benefits such as water and chemical savings, extended spray windows, and decreased labor requirements.
MagrowTec supports farmers to meet their profitability, crop yield, and sustainability goals, creating a win-win for the farmers, dealers, consumers, and of course, the planet.
With MagrowTec farmers no longer need to compromise between drift and coverage. Through MagrowTec technology, farmers have only started pushing the boundaries of doing more, with less. Feeding their families to feed the world. There is a third way.
Join us on this inspiring journey!
For the full video, visit www.magrowtec.com/story
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MagrowTec is exhibiting at the Future Ag Expo in Melbourne
MagrowTec is excited to be exhibiting at the Future Ag Expo in Melbourne, AU.
FutureAg Expo 2024 Powered by Agritechnica is an exciting exhibition, sales and networking opportunity for suppliers of agricultural and agro-industrial products, services and technology serving the markets of Australia, New Zealand and Asia Pacific.
On Thursday, the 18th, MagrowTec will join a panel discussion at the Expert Stage at 3:50 pm (local time)
Future Ag Expo – stand 233
17-19Â April 2024
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Victor Fernet joins MagrowTec as a Sales Engineer in France
MagrowTec is excited to announce that Victor Fernet has joined the team in the role of Sales Engineer in France.
In 2012, Victor joined Araymond as a Sales Engineer for Europe & Asia, leading and delivering strong growth of their distributors’ sales and network over its 10-year tenure.
Victor joined Artifil as a Sales Manager in 2022, shaping their sales strategy with a focus on the agricultural market, driving the sales process, and managing the team. In 2023, he moved to DegravâAgri to take up a Sales Executive role for the North and East of France and Belgium, providing technical and agronomic advice to soft fruit growers.
Victor holds a Diploma in Agricultural Engineering from the Higher Institute of Agriculture and a Master in Management and Business Administration from the Institute of Business Administration.
Reporting directly to the Chief Commercial Officer, Mauro Cerati, Victor will be responsible for developing the sales of MagrowTec solutions to multiple customer segments in France and Wallonia, driving the sales process and partnership with distributors, dealers, and growers.
“We are excited to have Victor joining our team. With very good knowledge of the agricultural industry, and a solid understanding of both technical solutions and customer needs, he brings valuable expertise to our go-to-market organizationâ said Mauro Cerati, Chief Commercial Officer of MagrowTec.
Commenting on his appointment, Victor says: Â â I am passionate about Agriculture and committed to my way to promote profitable and positive solutions for the environment and farmers. Contributing to making change, producing more, and wasting less resources and time, is ambitious and motivating. That is why I am very happy to join this innovative company.â
Please join us in welcoming Victor to the MagrowTec team.
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MagrowTec announces latest additions to their US Sales & Operations teams
Ben McKay joins MagrowTec as a Technical Specialist in the US
With over 15 years of experience, Ben is adept at integrating cutting-edge technology into agricultural practices including coordinating partner testing, validating software designs by demonstrating functionalities, and providing data-driven feedback.
Throughout his career, Ben worked 13 years at John Deere (2007-2020), where he started as a Product Engineer, being promoted to System Validator Engineer and lastly, Senior System Validator Engineer. Ben field-tested products with partners in Texas and other states, coordinated worldwide partner testing for Gen4 display software teams, and validated software design by demonstrating new functionality to partners.
In 2021, Ben joined Blue River Technology, as an Agricultural Data Collection Field Supervisor, providing direction and support in data collection methodologies and procedures, establishing and maintaining productive partnerships with field teams, dealers, and customer contributors, besides offering mentorship to younger Field Application Engineers (FAEs) to enhance skills and efficiency.
Ben holds a Bachelor of Science (BS) and Master of Agriculture (MAGR), both from Texas A&M University.
Reporting directly to the Chief Operating Officer, Fred Dupont, Ben will lead the training and installation support for our dealer partners, managing the installation process from beginning to end while conducting proper pre and post-tests as well as collecting and documenting details about the spraying operation.Â
âWe are delighted to welcome Ben to the MagrowTec family. He brings with him considerable expertise from his past employment at John Deere and will be a great addition to the technical team already filled with experienced people who also worked with John Deere and other OEMâs. He is also of course a great addition to our ever-growing team in the USA and will help support our growth in this key market for usâ said Fred Dupont, Chief Operating Officer of MagrowTec.
Commenting on his appointment, Ben says: Â â I am very excited to join MagrowTec as the company expands its operations team into the USA. I am looking forward to being part of the team that leverages this technology to make agricultural applicators more efficient and effective.â
Chris Reeves joins MagrowTec as a Sr. Agronomic Advisor
With more than 25 years immersed in agronomy, sales, management, and grower leadership, Chris boasts a robust expertise in seed, crop protection, and nutrient sectors.
Over the course of his professional journey, Chris worked for prominent companies such as Cargill Inc. and CHS.
At Cargill, he started as a Farm Service Center Operations Lead in Oxford, NE, being responsible for the daily operations of a crop input location with 14 full-time employees, six application machines, and an operating budget of 2.9 million. After his promotion to Farmer Marketer, Chris assumed responsibility for sales of crop protection products, seeds, crop nutrients, and application services. He successfully expanded his sales territory, surpassing $5 million in annual sales and contributing over 20% to the gross margin.
In 2009, Chris joined CHS as a Technical Specialist being promoted to Sales Manager. He implemented Research Protocols for product evaluation, participated in and led retail, grower, and staff informational/training meetings, and provided sales support for account managers in several locations.
Chris holds a Bachelor of Science (BS) in Agribusiness from Louisiana State University in Baton Rouge and participated in the Master of Agribusiness Program from Kansas State University.
Reporting directly to the US Sales Director, Amy Krauth, Chris will play a key part in providing expert agronomic support to our existing sales team and our current and future customers.
âI am excited to have Chris join the team as a Sr. Agronomic Advisor. This is a critical role for the continuous expansion of the US Sales Strategy. Chris comes to us with an extensive background and will support our customers and prospects with his Agronomic insightsâ said Amy Krauth, US Sales Director of MagrowTec.
Commenting on his appointment, Chris said âI eagerly anticipate partnering with our customer base to implement the most effective management practices to work in tandem with the technology developed by MagrowTec. Using this technology and best practices, the applicator will be able to improve efficiency, increase coverage and reduce drift. Our goal isâŻfor this effort to lead to superior applications and customer satisfaction.ââŻâŻ
Please join us in welcoming Ben and Chris to the MagrowTec team.
