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Lawrence Kirton joins MagrowTec as a Business Development Manager in Australia

We are excited to announce that Lawrence Kirton has joined the team in the role of Business Development Manager in Australia.

Lawrence will be focused on developing sales in the key agricultural markets of South Australia and Western Australia. He will work closely with MagrowTec’s Australian distribution partners to drive awareness and sales through the sprayer equipment sales channel. Lawrence will also work closely with our emerging regional cropping services and agronomist network to provide growers and distributors the opportunity to engage with the MagrowTec system and review product performance data that will further reinforce the value proposition of MagrowTec.

He will be based in Perth and will report directly to Anthony Williams – General Manager Australia & New Zealand.

With over 30 years’ experience in AgriTech, agribusiness, and renewables sector, Lawrence has strong technical skills in soil science and plant nutrition across broadacre and irrigated agriculture in various Australian states and Africa.

Throughout his career, he worked for several multinational entities and as an independent business owner has collaborated and consulted countrywide for the likes of Elders, Landmark, Dairy Australia, WA Water Corp, DPIRD (WA Dept of Agriculture) David Grays Aglink, Kilter Rural, BHP and Consolidated Minerals. Lawrence also has various applied research initiatives undertaken with UWA, Waite Institute, University of Adelaide QUT, and Griffith.

Lawrence holds a Bachelor of Science in Agriculture (Majors:- Soil Science, Plant Physiology, Horticultural Crops).

“Having someone of Lawrence’s over 30 years of experience across broadacre and horticulture cropping, with his deep knowledge of crop protection and farming systems, join our business to drive awareness, engagement, and traction in these key markets is a major step forward for MagrowTec in Australia. He brings a proven track record and a strong network of growers, agronomists, and distributors to our endeavors to provide growers the significant productivity and sustainability benefits the MagrowTec precision spraying technology system offers,” said Anthony Williams, MagrowTec’s General Manager – Australia & New Zealand.

Commenting on his appointment, Lawrence said “ I am excited to becoming part of the MagrowTec team to help deliver such a powerful science-based, field-tested and proven elegant technology. The increased efficacy of applied crop protection products along with reduction of water volumes across large Wheatbelt farms in WA for example, will demonstrate very substantial $ savings each and every season”.

Please join us in welcoming Lawrence to the MagrowTec team.

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