MagrowTec News
The MagrowTec story
Between 60-90% of agricultural spray is wasted. Until Now.
According to the UN, the world needs to grow the same amount of food in the next 40 or 50 years 2 as in the last 10,000 years combined. That equates to 70% more food worldwide.
For farmers to meet that challenge they need to grow more food using less scarce resources, including chemicals and water and reduce the environmental impacts during crop spray activities. The only way to do that is through innovation and sustainability.
This is where MagrowTec steps in.
In conventional spraying, a considerable proportion of the expensive chemicals and water sprayed are lost through lack of adherence to the crop, and between 60-90% of chemical protectant products applied are wasted, drifting away in the air or bouncing off and entering the soil.
MagrowTec has developed a proprietary and patented technology that solves the compromise between drift and coverage, helping farmers meet this need for increased food demand, reducing the environmental impacts during crop spray activities, and also improving the quality of the food that they grow.
Based on a complex and proven science, lies a 2-part system, brand/product/crop/sprayer agnostic, which can be moved from sprayer to sprayer. There’s little or no maintenance required when using MagrowTec technology.
By passing the fluid through manifolds containing permanent rare earth magnets, the droplets’ features and behavior are changed and the final result, what we call the MagrowTec effect, is more of the droplets that stick onto the intended target weed or crop.
MagrowTec customers are seeing multiple benefits such as 20% + increased coverage & up to 70% drift reduction, besides additional benefits such as water and chemical savings, extended spray windows, and decreased labor requirements.
MagrowTec supports farmers to meet their profitability, crop yield, and sustainability goals, creating a win-win for the farmers, dealers, consumers, and of course, the planet.
With MagrowTec farmers no longer need to compromise between drift and coverage. Through MagrowTec technology, farmers have only started pushing the boundaries of doing more, with less. Feeding their families to feed the world. There is a third way.
Join us on this inspiring journey!
For the full video, visit www.magrowtec.com/story
MagrowTec is exhibiting at the Future Ag Expo in Melbourne
MagrowTec is excited to be exhibiting at the Future Ag Expo in Melbourne, AU.
FutureAg Expo 2024 Powered by Agritechnica is an exciting exhibition, sales and networking opportunity for suppliers of agricultural and agro-industrial products, services and technology serving the markets of Australia, New Zealand and Asia Pacific.
On Thursday, the 18th, MagrowTec will join a panel discussion at the Expert Stage at 3:50 pm (local time)
Future Ag Expo – stand 233
17-19 April 2024
Victor Fernet joins MagrowTec as a Sales Engineer in France
MagrowTec is excited to announce that Victor Fernet has joined the team in the role of Sales Engineer in France.
In 2012, Victor joined Araymond as a Sales Engineer for Europe & Asia, leading and delivering strong growth of their distributors’ sales and network over its 10-year tenure.
Victor joined Artifil as a Sales Manager in 2022, shaping their sales strategy with a focus on the agricultural market, driving the sales process, and managing the team. In 2023, he moved to Degrav’Agri to take up a Sales Executive role for the North and East of France and Belgium, providing technical and agronomic advice to soft fruit growers.
Victor holds a Diploma in Agricultural Engineering from the Higher Institute of Agriculture and a Master in Management and Business Administration from the Institute of Business Administration.
Reporting directly to the Chief Commercial Officer, Mauro Cerati, Victor will be responsible for developing the sales of MagrowTec solutions to multiple customer segments in France and Wallonia, driving the sales process and partnership with distributors, dealers, and growers.
“We are excited to have Victor joining our team. With very good knowledge of the agricultural industry, and a solid understanding of both technical solutions and customer needs, he brings valuable expertise to our go-to-market organization” said Mauro Cerati, Chief Commercial Officer of MagrowTec.
Commenting on his appointment, Victor says: “ I am passionate about Agriculture and committed to my way to promote profitable and positive solutions for the environment and farmers. Contributing to making change, producing more, and wasting less resources and time, is ambitious and motivating. That is why I am very happy to join this innovative company.”
Please join us in welcoming Victor to the MagrowTec team.
MagrowTec announces latest additions to their US Sales & Operations teams
Ben McKay joins MagrowTec as a Technical Specialist in the US
With over 15 years of experience, Ben is adept at integrating cutting-edge technology into agricultural practices including coordinating partner testing, validating software designs by demonstrating functionalities, and providing data-driven feedback.
Throughout his career, Ben worked 13 years at John Deere (2007-2020), where he started as a Product Engineer, being promoted to System Validator Engineer and lastly, Senior System Validator Engineer. Ben field-tested products with partners in Texas and other states, coordinated worldwide partner testing for Gen4 display software teams, and validated software design by demonstrating new functionality to partners.
In 2021, Ben joined Blue River Technology, as an Agricultural Data Collection Field Supervisor, providing direction and support in data collection methodologies and procedures, establishing and maintaining productive partnerships with field teams, dealers, and customer contributors, besides offering mentorship to younger Field Application Engineers (FAEs) to enhance skills and efficiency.
Ben holds a Bachelor of Science (BS) and Master of Agriculture (MAGR), both from Texas A&M University.
Reporting directly to the Chief Operating Officer, Fred Dupont, Ben will lead the training and installation support for our dealer partners, managing the installation process from beginning to end while conducting proper pre and post-tests as well as collecting and documenting details about the spraying operation.
“We are delighted to welcome Ben to the MagrowTec family. He brings with him considerable expertise from his past employment at John Deere and will be a great addition to the technical team already filled with experienced people who also worked with John Deere and other OEM’s. He is also of course a great addition to our ever-growing team in the USA and will help support our growth in this key market for us” said Fred Dupont, Chief Operating Officer of MagrowTec.
Commenting on his appointment, Ben says: “ I am very excited to join MagrowTec as the company expands its operations team into the USA. I am looking forward to being part of the team that leverages this technology to make agricultural applicators more efficient and effective.”
Chris Reeves joins MagrowTec as a Sr. Agronomic Advisor
With more than 25 years immersed in agronomy, sales, management, and grower leadership, Chris boasts a robust expertise in seed, crop protection, and nutrient sectors.
Over the course of his professional journey, Chris worked for prominent companies such as Cargill Inc. and CHS.
At Cargill, he started as a Farm Service Center Operations Lead in Oxford, NE, being responsible for the daily operations of a crop input location with 14 full-time employees, six application machines, and an operating budget of 2.9 million. After his promotion to Farmer Marketer, Chris assumed responsibility for sales of crop protection products, seeds, crop nutrients, and application services. He successfully expanded his sales territory, surpassing $5 million in annual sales and contributing over 20% to the gross margin.
In 2009, Chris joined CHS as a Technical Specialist being promoted to Sales Manager. He implemented Research Protocols for product evaluation, participated in and led retail, grower, and staff informational/training meetings, and provided sales support for account managers in several locations.
Chris holds a Bachelor of Science (BS) in Agribusiness from Louisiana State University in Baton Rouge and participated in the Master of Agribusiness Program from Kansas State University.
Reporting directly to the US Sales Director, Amy Krauth, Chris will play a key part in providing expert agronomic support to our existing sales team and our current and future customers.
“I am excited to have Chris join the team as a Sr. Agronomic Advisor. This is a critical role for the continuous expansion of the US Sales Strategy. Chris comes to us with an extensive background and will support our customers and prospects with his Agronomic insights” said Amy Krauth, US Sales Director of MagrowTec.
Commenting on his appointment, Chris said “I eagerly anticipate partnering with our customer base to implement the most effective management practices to work in tandem with the technology developed by MagrowTec. Using this technology and best practices, the applicator will be able to improve efficiency, increase coverage and reduce drift. Our goal is for this effort to lead to superior applications and customer satisfaction.”
Please join us in welcoming Ben and Chris to the MagrowTec team.
MagrowTec’s recent collaboration with AGCO, AAMS, and Oxford Laser
We are pleased to share insights from a recent collaboration involving teams from AGCO, AAMS, and Oxford Laser, aimed at enhancing our understanding of spray drift potential through a novel assessment methodology.
Located at the AGCO facility in the Netherlands, this joint effort focused on evaluating the use of the Oxford Laser P15+ Droplet Sizer in conjunction with a Fendt self-propelled sprayer. Notably, two sprayers were employed, one of which included an installation of the MagrowTec technology.
Preliminary observations indicate a reduction in the elapsed time for droplet detection following the passage of the MagrowTec-equipped sprayer’s boom, suggesting a potential decrease in airborne droplets and thus, drift potential. This aligns with MagrowTec’s own evaluations of their TCT-accredited technology.
The accompanying video provides a taste of the collaborative process, including methodological approaches and resultant data analysis.
Moving forward, the team at the MagrowTec Agricultural Research Centre (MARC), situated near Cirencester in the UK, looks forward to ongoing collaboration with Oxford Lasers and AAMS. Together, we aspire to refine this methodology utilizing the P15+ VisiSize and MagrowTec’s 10m track sprayer and static spray system.
Crop Spraying Specialists MagrowTec and Croplands form National Distribution Agreement
We are thrilled to announce a National Distribution Agreement with Croplands, a prominent spray equipment manufacturer boasting a network of more than 170 dealerships across the Australian and New Zealand territories.
Over the last three years of its decade-long global journey, MagrowTec has been introducing its magnetically assisted spray technology to the Australian and New Zealand markets. This strategic partnership with Croplands aims to extend the reach of MagrowTec benefits to a wider array of growers in these territories.
During this period, MagrowTec, in collaboration with leading growers, conducted rigorous in-field crop science studies, consistently showcasing the substantial agronomic advantages of the ‘MagrowTec Effect.’ This effect involves the production of a higher quantity of appropriately sized droplets that adhere effectively, resulting in enhanced foliage coverage, superior canopy penetration, improved water management, and reduced drift.
With a legacy spanning over 50 years, Croplands has been a trusted partner for growers, offering high-quality spray equipment, products, exceptional service, and knowledgeable personnel. The integration of MagrowTec’s patented technology into Croplands’ extensive range of specialized spraying solutions provides growers with a cutting-edge opportunity to enhance the effectiveness and efficiency of their current farming systems in a straightforward manner.
The simplicity lies not only in the benefits imparted by the magnetic fields into the fluid but also in the fact that the system can be easily installed on any boom sprayer, requires no power, contains no electronics, can be transferred to new boom sprayers, and is virtually maintenance-free.
MagrowTec’s revolutionary spray technology is designed to optimize the application of agricultural inputs, reducing waste and environmental impact while delivering better agronomic outcomes. This breakthrough solution addresses critical challenges faced by the agricultural industry, including the conservation of scarce resources, mitigation of climate change, biodiversity preservation, and the imperative to sustainably feed a growing global population. With MagrowTec, growers no longer need to compromise between profitability and sustainability.
James Turtle, MagrowTec BDM for Southern Australia says, “Current users of the technology are not only seeing the benefits of improved crop protection but are also realising that their spraying program is becoming more efficient by either reducing the number of sprays required or by not having to increase their water rate to do a better job”.
“The proven performance of this technology will help optimise a grower’s chemical application and deliver an excellent return on investment. Every time you spray, you’ll be landing more droplets and therefore chemical on the target, which results in improved crop health and better agronomic outcomes, putting more dollars back into your pocket whilst also benefitting the environment,” says James.
Sean Mulvaney, General Manager, Croplands, says, “We are proudly partnering with MagrowTec to bring their magnetic spray technology solution to both Australian and New Zealand growers. Equally exciting is that the solution can be retrofitted to existing boom sprayers or onto new builds.”
MagrowTec, in collaboration with Croplands, looks forward to engaging with farmers and agronomists across Australia and New Zealand to delve into the potential advantages this technology can bring to their agricultural enterprises.
Mauro Cerati joins MagrowTec as a Chief Commercial Officer
MagrowTec is thrilled to welcome Mauro Cerati to the team.
Mauro is a high-energy senior executive with vast business leadership and international experience, with a proven track record of successfully building, transforming and leading businesses to sustainable growth.
Mauro has had a distinguished career in the global Food & Ingredients industries, with deep business and cultural experiences in Europe, the Americas, South Africa as well as a good knowledge of SEA.
He was born and educated in Italy, lived in Italy, the USA, and Mexico, spent extended time in South America, and holds Italian and American dual citizenship.
Mauro is multilingual and has operated in a complex, dynamic, and multicultural environment with extensive experience building and successfully transforming businesses in multiple countries across the world.
Reporting directly to the CEO, Gary Wickham, Mauro will be responsible for driving revenue and business growth, overseeing sales & marketing, managing customer relationships, building strategic commercial partnerships and contributing to the overall strategic direction of the company.
Mauro is a Business Management graduate from the L. Bocconi in Milan and has an Advanced Management Program Certificate from Wharton School of Business – University of Pennsylvania. He has held Board Advisory roles and lately ventured into angel investing activities.
“We are thrilled to have Mauro join the MagrowTec team. Mauro comes to us with a distinguished background and a proven track record in driving commercial success. We are confident that he will bring valuable insights and contribute significantly to our company’s growth trajectory. As we continue to evolve and expand our market presence, Mauro will play a pivotal role in shaping our commercial strategy, driving revenue growth, and fostering key client relationships. He will be leading our talented commercial team, ensuring alignment with our overall business objectives.” said Gary Wickham, CEO & Founder of MagrowTec.
“I’m looking forward to joining Magrowtec and work with the Team to contribute to its business growth capitalizing on the solid value proposition. I’m very excited about the growth potential of Magrowtec in multiple markets and agricultural applications” Mauro said
Please join us in welcoming Mauro to the MagrowTec team.
MagrowTec and Beyne exhibiting together at Agribex 2024
Today is the first day of #Agribex – Belgium’s largest indoor trade show for the #agricultural and #green sector and we are excited to be exhibiting with Beyne NV.
Our team is waiting for your visit in hall 6 stand 6302.
Agribex 6-10 December 2024
For more info, visit https://agribex.be/en
We’re at the Nebraska Ag Expo in Lincoln, NE.
The Nebraska Ag Expo will inspire ag producers with the biggest names and newest innovations in agriculture and of course, MagrowTec couldn’t miss this great opportunity to showcase our revolutionary magnetic assist technology.
You can find MagrowTec in the brand new Innovation Hub in Pavilion 3, booth 3213, where you’ll find the most cutting-edge technology that exists in agriculture today.
Nebraska Ag Expo
Dec 5-7
Front Page
We’re at Agritechnica!
We’re excited to be exhibiting independently for the first time at Agritechnica!
After a long wait – the last time we exhibited here was in 2019 – we return with a 39 sqm booth in hall 9 beside companies such as Hardi, Amazone, JCB, and others.
At our stand, visitors can interact with touchscreen displays where they can find information about:
– MagrowTec results on different crop types
– Customer testimonials in different countries
– Product features
– How MagrowTec works
– Science & Research – the importance of the droplet size and how MagrowTec can help
We also have a Science Corner, where visitors can scan QR codes on the globe for specific country-related results.
You can find us from the 12-18 November in Hall 9 – stand B03.
