MagrowTec News
MagrowTec’s recent collaboration with AGCO, AAMS, and Oxford Laser
We are pleased to share insights from a recent collaboration involving teams from AGCO, AAMS, and Oxford Laser, aimed at enhancing our understanding of spray drift potential through a novel assessment methodology.
Located at the AGCO facility in the Netherlands, this joint effort focused on evaluating the use of the Oxford Laser P15+ Droplet Sizer in conjunction with a Fendt self-propelled sprayer. Notably, two sprayers were employed, one of which included an installation of the MagrowTec technology.
Preliminary observations indicate a reduction in the elapsed time for droplet detection following the passage of the MagrowTec-equipped sprayer’s boom, suggesting a potential decrease in airborne droplets and thus, drift potential. This aligns with MagrowTec’s own evaluations of their TCT-accredited technology.
The accompanying video provides a taste of the collaborative process, including methodological approaches and resultant data analysis.
Moving forward, the team at the MagrowTec Agricultural Research Centre (MARC), situated near Cirencester in the UK, looks forward to ongoing collaboration with Oxford Lasers and AAMS. Together, we aspire to refine this methodology utilizing the P15+ VisiSize and MagrowTec’s 10m track sprayer and static spray system.
Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
Crop Spraying Specialists MagrowTec and Croplands form National Distribution Agreement
We are thrilled to announce a National Distribution Agreement with Croplands, a prominent spray equipment manufacturer boasting a network of more than 170 dealerships across the Australian and New Zealand territories.
Over the last three years of its decade-long global journey, MagrowTec has been introducing its magnetically assisted spray technology to the Australian and New Zealand markets. This strategic partnership with Croplands aims to extend the reach of MagrowTec benefits to a wider array of growers in these territories.
During this period, MagrowTec, in collaboration with leading growers, conducted rigorous in-field crop science studies, consistently showcasing the substantial agronomic advantages of the ‘MagrowTec Effect.’ This effect involves the production of a higher quantity of appropriately sized droplets that adhere effectively, resulting in enhanced foliage coverage, superior canopy penetration, improved water management, and reduced drift.
With a legacy spanning over 50 years, Croplands has been a trusted partner for growers, offering high-quality spray equipment, products, exceptional service, and knowledgeable personnel. The integration of MagrowTec’s patented technology into Croplands’ extensive range of specialized spraying solutions provides growers with a cutting-edge opportunity to enhance the effectiveness and efficiency of their current farming systems in a straightforward manner.
The simplicity lies not only in the benefits imparted by the magnetic fields into the fluid but also in the fact that the system can be easily installed on any boom sprayer, requires no power, contains no electronics, can be transferred to new boom sprayers, and is virtually maintenance-free.
MagrowTec’s revolutionary spray technology is designed to optimize the application of agricultural inputs, reducing waste and environmental impact while delivering better agronomic outcomes. This breakthrough solution addresses critical challenges faced by the agricultural industry, including the conservation of scarce resources, mitigation of climate change, biodiversity preservation, and the imperative to sustainably feed a growing global population. With MagrowTec, growers no longer need to compromise between profitability and sustainability.
James Turtle, MagrowTec BDM for Southern Australia says, “Current users of the technology are not only seeing the benefits of improved crop protection but are also realising that their spraying program is becoming more efficient by either reducing the number of sprays required or by not having to increase their water rate to do a better job”.
“The proven performance of this technology will help optimise a grower’s chemical application and deliver an excellent return on investment. Every time you spray, you’ll be landing more droplets and therefore chemical on the target, which results in improved crop health and better agronomic outcomes, putting more dollars back into your pocket whilst also benefitting the environment,” says James.
Sean Mulvaney, General Manager, Croplands, says, “We are proudly partnering with MagrowTec to bring their magnetic spray technology solution to both Australian and New Zealand growers. Equally exciting is that the solution can be retrofitted to existing boom sprayers or onto new builds.”
MagrowTec, in collaboration with Croplands, looks forward to engaging with farmers and agronomists across Australia and New Zealand to delve into the potential advantages this technology can bring to their agricultural enterprises.

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
Mauro Cerati joins MagrowTec as a Chief Commercial Officer
MagrowTec is thrilled to welcome Mauro Cerati to the team.
Mauro is a high-energy senior executive with vast business leadership and international experience, with a proven track record of successfully building, transforming and leading businesses to sustainable growth.
Mauro has had a distinguished career in the global Food & Ingredients industries, with deep business and cultural experiences in Europe, the Americas, South Africa as well as a good knowledge of SEA.
He was born and educated in Italy, lived in Italy, the USA, and Mexico, spent extended time in South America, and holds Italian and American dual citizenship.
Mauro is multilingual and has operated in a complex, dynamic, and multicultural environment with extensive experience building and successfully transforming businesses in multiple countries across the world.
Reporting directly to the CEO, Gary Wickham, Mauro will be responsible for driving revenue and business growth, overseeing sales & marketing, managing customer relationships, building strategic commercial partnerships and contributing to the overall strategic direction of the company.
Mauro is a Business Management graduate from the L. Bocconi in Milan and has an Advanced Management Program Certificate from Wharton School of Business – University of Pennsylvania. He has held Board Advisory roles and lately ventured into angel investing activities.
“We are thrilled to have Mauro join the MagrowTec team. Mauro comes to us with a distinguished background and a proven track record in driving commercial success. We are confident that he will bring valuable insights and contribute significantly to our company’s growth trajectory. As we continue to evolve and expand our market presence, Mauro will play a pivotal role in shaping our commercial strategy, driving revenue growth, and fostering key client relationships. He will be leading our talented commercial team, ensuring alignment with our overall business objectives.” said Gary Wickham, CEO & Founder of MagrowTec.
“I’m looking forward to joining Magrowtec and work with the Team to contribute to its business growth capitalizing on the solid value proposition. I’m very excited about the growth potential of Magrowtec in multiple markets and agricultural applications” Mauro said
Please join us in welcoming Mauro to the MagrowTec team.

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
MagrowTec and Beyne exhibiting together at Agribex 2024
Today is the first day of #Agribex – Belgium’s largest indoor trade show for the #agricultural and #green sector and we are excited to be exhibiting with Beyne NV.
Our team is waiting for your visit in hall 6 stand 6302.
Agribex 6-10 December 2024
For more info, visit https://agribex.be/en


Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
We’re at the Nebraska Ag Expo in Lincoln, NE.
The Nebraska Ag Expo will inspire ag producers with the biggest names and newest innovations in agriculture and of course, MagrowTec couldn’t miss this great opportunity to showcase our revolutionary magnetic assist technology.
You can find MagrowTec in the brand new Innovation Hub in Pavilion 3, booth 3213, where you’ll find the most cutting-edge technology that exists in agriculture today.
Nebraska Ag Expo
Dec 5-7
Front Page

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
We’re at Agritechnica!
We’re excited to be exhibiting independently for the first time at Agritechnica!
After a long wait – the last time we exhibited here was in 2019 – we return with a 39 sqm booth in hall 9 beside companies such as Hardi, Amazone, JCB, and others.
At our stand, visitors can interact with touchscreen displays where they can find information about:
– MagrowTec results on different crop types
– Customer testimonials in different countries
– Product features
– How MagrowTec works
– Science & Research – the importance of the droplet size and how MagrowTec can help
We also have a Science Corner, where visitors can scan QR codes on the globe for specific country-related results.
You can find us from the 12-18 November in Hall 9 – stand B03.
Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
We’re at the Gatton Smart Farm in Queensland, AU
We’re at the Gatton Smart Farm. in Queensland, AU.
It’s been a great day talking to growers and industry stakeholders.
Australia has a global reputation for producing high-quality and trusted horticulture products.
To maintain and grow this position, technology adoption is critical to expand markets and solve challenges faced in labour management, product quality, climate variability and supply chain wastage.
Based in sub-tropical Queensland, the Gatton Smart Farm will accelerate the adoption of ag-technologies by creating an ecosystem enabling co-innovation between the Australian horticulture industry, research community and AgTech solution providers.
Providing a pipeline of spaces and facilities among the thriving agricultural research and development (R&D) precinct, collaborators at the Gatton Smart Farm will deliver responsive AgTech solutions for in-field, protected cropping and supply chain systems.
Gatton Smart Farm is open to producers and supply chain businesses nationally. It will enable a smart horticulture industry and cement Australia’s position as a leader in food production.
Gatton Smart Farm
November 1-2
For more information, please visit https://www.daf.qld.gov.au/news-media/campaigns/agtech/action/smart-farms/gatton

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
Two new Beyne sprayers delivered in Northern France
Last week 2 new Beyne trailed sprayers fitted with MagrowTec were delivered to a dealer in Northern France.
Our French customers have been achieving great results with MagrowTec, such as:
40% increase in coverage
Better control of pests
50% breduction in drift
70% reduction in mildew impact
To learn more, please visit our YouTube channel, where you can find a dedicated playlist with our French customer testimonials.

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
Agritechnica’s theme for 2023 – Green Productivity
Agritechnica’s guiding theme for 2023 is GREEN PRODUCTIVITY 🍃 , showcasing technologies that enable increasing productivity while reducing input and intensity as well as protecting the environment and nature.
That’s exactly what MagrowTec does!!! 👏
MagrowTec magnetic assist technology helps farmers produce more using less scarce resources, making them profitable by being sustainable.
Make more of less with MagrowTec:
More food, less chemicals.
More crops, less damage.
More profit, less waste.
In short, more solution, less problem.
Visit us at Agritechnica – hall 9 stand B03

Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.
MagrowTec announces a multi-million dollar contract with Nicholson Tec
Author
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Ana Sampaio is Brazilian with Portuguese citizenship, living in Ireland since 2016. She joined MagrowTec in 2019 and currently holds the position of Head of Marketing. With over a decade of experience in branding, communications, and international marketing strategy, Ana plays a key role in driving global awareness and growth for MagrowTec’s innovative agri-tech solutions. She is passionate about innovation, storytelling, and creating meaningful connections between technology and the people who use it.