MagrowTec News

We’re thrilled to announce we have started a fourth collaborative project with AMBER Centre, hosted by Trinity College Dublin.

AMBER, the SFI Centre for Advanced Materials and Bioengineering Research hosted by Trinity College Dublin (TCD) is collaborating on a fourth project with MagrowTec (formerly MagGrow), an Irish SME based in Dublin, specializing in magnetic-assisted agricultural spraying.

The fourth collaborative project between AMBER and MagrowTec will build upon previous projects that have yielded important results into the magnetic field effects upon spray performance. The fourth project acts as a platform to gain further insight into the use of nanobubbles, opening up new areas for research and development. This project is being led by Prof. Michael Coey, AMBER and School of Physics, Trinity College Dublin and Dr. Plamen Stamenov, AMBER and School of Physics Trinity College Dublin.

Prof. Coey said of the new research project “We are delighted to enter our fourth project with MagrowTec. Nanobubbles of air dispersed in water have a remarkable ability to alter its properties until they disperse a day or two later, leaving the water just as they found it, with no residue. They have great potential for ‘green agriculture’, for example by using reactive oxygen species as pesticides, which we plan to explore in an exciting new partnership with MagrowTec over the next two years.”

Nanobubbles, often referred to as ultra-fine bubbles, are typically characterized by diameters in the range of ten to a thousand nanometers, this is comparable in size to viruses. Due to their stability nanobubbles have been shown to exhibit properties including area to volume features and that can potentially be exploited to support a widening range of applications potentially including seed germination control, nutrient uptake, oxygen uptake, foliar feeding, pathogen management, and water treatment. All of which align with global food security and environmental challenges, whilst offering significant commercial potential to have an international impact.

“We’re thrilled to embark on our fourth project with Prof. Coey and his team at Trinity. Our collaboration with Trinity College not only reinforces the efforts of our Research and Development teams in Ireland and the UK, but also deepens our scientific understanding of our technology. This strategic partnership enables us to enhance our existing product line, explore new avenues of product development, and ultimately make a greater impact on the global challenges we currently face. We are thrilled to be working alongside Professor Mike Coey and his esteemed team at Trinity, as their expertise and industry leadership will accelerate the optimization and advancement of MagrowTec products. Together, we are addressing critical issues such as water scarcity, minimizing pesticide waste, and mitigating environmental damage caused by spray run-off and drift.” – Gary Wickham, CEO, MagrowTec.

Anthony Wiliams joins MagrowTec as a General Manager Australia & New Zealand

MagrowTec is thrilled to welcome Anthony Williams to the team.Anthony brings an extensive background and network from the agriculture industry and we are very excited to have him on board.

Reporting directly to the CEO, Anthony will be responsible for sales, strategy, and business development in Australia & New Zealand , and will be working alongside David McGrath and James Turtle, to strengthen MagrowTec’s existing network of partners and build additional relationships with new partners and growers in the region to ensure the best possible reach of MagrowTec into these key markets over the next couple of years.

David and James will report directly to Anthony, while Dan Corfe will continue to report to Nick Jessop on the Crop Science side.

Throughout his career, Anthony held the position of Global Segment Lead, VP & GM, and Global VP at Bunge Limited; CEO/Managing Director at Grains Research and Development Corporation (GRDC) and General Manager and Strategy and Business Development Director at Goodman Fielder Baking (GFBA). Prior to that, he worked as an Independent Consulting, developing and assessing market entry strategies for Global Agribusiness/Asian Food Business and Private Equity, participating in developing MBI opportunities.

Anthony holds a Bachelor of Business (Distinction) from the Queensland University of Technology and has a proven track record for enterprise value creation from consistent and sustained results delivery by leading high-performance teams to continuously improve across the full P&L.

“We are thrilled to have Anthony join the MagrowTec team. With our focus on substantial growth in the AUS/NZL market, Anthony’s arrival couldn’t be more timely. Anthony’s extensive expertise and experience in the agricultural field make him an invaluable asset to our organisation. Together, we will capitalize on the strong foundations that we have built in this very important market, harnessing Anthony’s knowledge to accelerate and scale our business.” Said Gary Wickham, CEO & Founder of MagrowTec.

Commenting on his appointment, Anthony says: “I am very pleased and motivated to become another member of MaGrowTec’s team as they continue their journey to revolutionise one of the most critical areas of agricultural production – managing crop spraying in a sustainable and cost-effective manner. The potential benefits for growers, consumers, and the environment, across the world are considerable, and to be joining a team that has already laid a very solid foundation from which to take the next exciting steps in delivering those benefits will be an enormous privilege.”

Please join us in welcoming Anthony to the MagrowTec team. 

Save the Date – Tech Hub Live

We’ll be exhibiting at Tech Hub Live Conference and Expo!
If you’re attending this event, stop by our stand (211) and learn how to improve your spray applications with the MagrowTec system.
MagrowTec customers are seeing multiple benefits such as 20% + increased coverage & up to 70% drift reduction, besides additional benefits such as water and chemical savings, extended spray windows, and decreased labour requirements.
Tech Hub LIVE offers an innovative, forward-looking experience with an expansive range of features encompassing all segments of data-driven agriculture and attracts the largest gathering of thought leaders and innovative practitioners dedicated to turning new technology opportunities into practical business advantages on the farm.
For more information, please visit


Welcome James Turtle!

We are thrilled to welcome James Turtle to the team.

James will be focused on developing sales in the Southern regions, including Tasmania, Victoria, ACT, and Southern NSW, and will be working alongside the AUZ team to strengthen MagrowTec’s existing network of partners and build additional relationships with new partners and growers in the region. He will be based in Wagga Wagga, NSW, and will report directly to David McGrath – Business Development Manager – Australia & New Zealand.

With over 10 years of experience in agricultural machinery sales, James has achieved great success in this field, having transformed a Co-Op that sold Agri-inputs into Australia’s largest dealership of one of our major domestic Sprayer Brands.

James holds a Bachelor of Science in Applied Sciences and is a horticulturist who owns a lifestyle farm.

“We’re delighted to welcome James to MagrowTec. As we gear up for significant growth in the AUZ market,  James’s presence comes at the perfect time. His vast knowledge and experience in sprayer technology make him a valuable addition to the team. Together, we will seize the emerging opportunities, leverage James’ expertise, and propel our business towards remarkable achievements.” Said David McGrath, MagrowTec’s Business Development Manager – Australia & New Zealand.

Please join us in welcoming James to the MagrowTec team.

Memorial Day: Honoring the Sacrifices of America’s Heroes

Memorial Day is a cherished holiday in the United States, observed annually on the last Monday of May. It holds a profound significance as a day of remembrance, where the nation comes together to honor and pay tribute to the courageous men and women who have made the ultimate sacrifice while serving in the country’s armed forces. Beyond its association with barbecues and the unofficial start of summer, Memorial Day stands as a solemn reminder of the profound debt of gratitude owed to those who have given their lives to protect the nation and preserve its freedoms.

A History Rooted in Remembrance:

The origins of Memorial Day can be traced back to the aftermath of the American Civil War, one of the most significant conflicts in the nation’s history. As the war ended, communities across the country sought ways to commemorate the fallen soldiers. Various observances emerged, where people would visit cemeteries and decorate the graves of fallen soldiers with flowers and flags. This act of remembrance, known as Decoration Day, gradually evolved into the Memorial Day we recognise today.

A National Day of Commemoration:

In 1971, Memorial Day was officially declared a federal holiday to be observed on the last Monday in May, providing Americans with a three-day weekend. This change allowed more significant participation in memorial ceremonies, parades, and other commemorative events. It also allowed families and friends to come together and reflect on the sacrifices made by their loved ones and countless others who have given their lives for their country.

Honoring the Fallen:

Memorial Day is a powerful reminder of the selflessness and bravery exhibited by those who wore the uniform. Across the nation, communities organise parades to honor veterans, active-duty military personnel, and fallen heroes. These parades often feature marching bands, military units, and displays of patriotism, fostering a sense of unity and gratitude.

Visiting cemeteries and memorials is another significant aspect of Memorial Day. Families, friends, and strangers gather to pay their respects, placing flags, flowers, or wreaths on the graves of fallen soldiers. This act of remembrance allows individuals to connect on a personal level with the sacrifices made by these brave men and women.

A Moment of Silence:

At 3:00 p.m. local time, a National Moment of Remembrance takes place on Memorial Day. It is a poignant moment when Americans, regardless of their location, pause for a minute of silence to honor the fallen and reflect on their sacrifices. This collective moment of remembrance serves as a unifying gesture, transcending individual differences and reminding us of the profound impact that service and sacrifice have on our nation.

Beyond the Parades and Barbecues:

While Memorial Day has also become associated with recreational activities and gatherings, it is essential to preserve its true essence. Amidst the joyous celebrations, taking time to remember the holiday’s true purpose is crucial. It is a day to express gratitude, educate younger generations about the sacrifices made by the fallen, and support the families left behind.

Memorial Day is a poignant and deeply meaningful occasion that allows Americans to come together as a nation, united in their gratitude for the men and women who have paid the ultimate price for freedom. It is a day to reflect on these heroes’ immeasurable sacrifices and honor their memory. As we gather with loved ones, let us remember the true spirit of Memorial Day and express our heartfelt appreciation for those who have given their lives to protect our country, ensuring that their legacy lives on.

What challenges do farmers face to feed themselves and their families, and how can they make their businesses profitable?

Agriculture is the backbone of our food system, providing sustenance to billions of people worldwide. However, many challenges facing farms and their families threaten their ability to produce enough food to sustain themselves and their communities. This article will discuss the most pressing agriculture food challenges facing farms and their families.

Climate Change

Climate change is one of the biggest challenges facing agriculture today. Changes in temperature and precipitation patterns and extreme weather events such as droughts and floods can devastate crops and livestock. Farms are particularly vulnerable to the effects of climate change, as they often lack the resources and infrastructure needed to adapt to these changes.

Land Degradation

Land degradation is another major challenge facing farms and their families. This can occur due to various factors, including overuse of pesticides and fertilisers, soil erosion, and deforestation. When soil quality declines, it becomes more challenging to grow crops, leading to lower yields and reduced income for farmers.

Lack of Access to Credit

Farmers often need help accessing credit, making investing in their farms and improving their productivity difficult. With access to credit, farmers may be able to purchase the tools, equipment, and seeds needed to grow crops and raise livestock.

Market Access farmers often need help finding markets for their products, as they need more scale and resources to compete with larger producers. This can lead to lower prices for their goods, reducing their income and making it more difficult for them to invest in their farms.

Food Insecurity

Even though farmers produce a significant amount of the world’s food, many struggle with food insecurity. This can occur due to various factors, including low yields, lack of market access, and crop failures due to climate change or other factors.

To address these challenges, governments, NGOs, and other organisations must work together to support farmers and their families. This can include providing access to credit and training programs, investing in sustainable agriculture practices, and developing markets for farmers’ products.

At the same time, consumers can play a role by supporting farmers and purchasing locally grown products. By doing so, they can help create a more sustainable and equitable food system that supports the livelihoods of farmers and their families worldwide.

Thinking about the daily problems that family farms face, MagrowTec decided to bring innovation to farmers and their families, enabling them to grow more by using less and solving the compromise between profitability and sustainability. MagrowTec helps farmers be more profitable, or indeed profitable, by being sustainable.

MagrowTec customers are seeing multiple benefits, such as 20% + increased coverage & up to 70% drift reduction, besides additional benefits such as water and chemical savings, extended spray windows, and decreased labour requirements.

Would you like to hear more about us?

Labor Day

Labor Day is celebrated in different ways worldwide, but one common theme is the recognition and appreciation of the contributions made by workers in various industries, including agriculture. In recent years, there has been an increased focus on sustainability and the role of agriculture in promoting a sustainable future.

Celebrating the contributions of sustainable farmers: Labor Day provides an opportunity to recognise the hard work of farmers who prioritise sustainable practices in their agricultural production. Sustainable farmers use techniques that minimise their environmental impact, such as reducing chemical inputs, conserving water, and promoting soil health.

Promoting fair labor practices in agriculture: Labor Day also serves as a reminder to promote fair labor practices. This includes ensuring that agricultural workers are paid fairly, provided safe working conditions, and given access to health care and other benefits.

Encouraging local and seasonal eating: Another way to promote sustainability in agriculture is to encourage local and seasonal eating. This can help reduce the carbon footprint of transporting food long distances and support local farmers who use sustainable practices.

Supporting agricultural research and innovation: Labor Day can also be a time to recognise the importance of agricultural research and innovation in promoting sustainable practices. Investments in research can lead to new technologies and practices that reduce the environmental impact of agriculture while improving yields and farmer livelihoods.

Overall, Labor Day can serve as an important reminder of the crucial role that agriculture and its workers play in building a more sustainable future.

The World Day for Safety and Health at Work

World Safety and Health at Work Day is celebrated on April 28th every year to promote safe, healthy, and decent work worldwide. The day highlights the importance of ensuring the safety and health of workers and their workplaces, raising awareness of preventable occupational accidents and diseases that occur globally.

The celebration of this day is essential because ensuring safety and health at work is crucial to the well-being and productivity of workers, their families, and their communities. Unsafe work environments can lead to injuries, illnesses, and even death, causing physical, emotional, and financial harm to workers and their loved ones. Therefore, the day serves as a reminder to employers, workers, and governments to prevent workplace accidents and illnesses and promote healthy work environments.

By promoting safety and health at work, we can create a more sustainable and productive world that benefits not only workers but also businesses and society.

New Video Testimonial – Jake Rothert – Florida, US

We recently met Jake Rothert from Rothert Farms in Florida. He is an example of a customer that uses biorational products (organics/biologics).

This type of product is expensive and has lower toxicity, so you need a much higher dose transfer for the kill, which he has improved with MagrowTec. He is also using less conventional chemistry and reduced the spray events.

We have more and more growers using these products, especially as some conventional are getting banned.

So whether you use a tractor boom, greenhouse, backpack, air blast sprayer etc., or Bayer, BASF, Syngenta product, or Insecticide, Fungicide or Herbicide or use a John Deere, CASENH or AGCO etc or conventional chemistry, biologic, bio-stimulant or organic products, MagrowTec makes better solutions or solutions better.

April 22nd – Earth Day

MagrowTec – Accelerating innovation to grow more using less scarce resources and helping farmers invest in Our Planet.

To learn more about what we are doing