MagrowTec News
New Customer Testimonial
🚜 6,500 acres. 3 years. Big results.
Meet Justin Smith – a Georgia row crop farmer managing 6,500 acres of cotton, corn & peanuts with his brother.
For the past three years, MagrowTec has helped Justin:
✅ Cut water use by 50%
✅ Double spray coverage
✅ Eliminate drift
✅ Save with reduced labor & optimized inputs
✅ Maximize productivity
All this with zero maintenance and no working complementary to other technologies Justin has on his sprayer – Case AIM Command & John Deere Symphony.
“If you can double the amount of acres you can spray by putting on one piece of equipment, it’s pretty simple.” – Justin Smith
Watch Justin’s story and see the results!
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New video available!
What if the future of farming wasn’t about doing more… but making more with less?
In today’s ag landscape—where input costs are rising, labour is scarce, and climate challenges are growing—MagrowTec is helping farmers take control.
Our patented Magnetic Spray Assist Technology boosts coverage, reduces drift, and helps you spray smarter, not harder.
Watch our latest video to see how MagrowTec is powering a more productive and sustainable future for agriculture.
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Ride & Drive Demo Day in Australia
We’re excited to share that MagrowTec will be part of the upcoming Ride & Drive Demo Days, hosted by Western Mechanical in partnership with Croplands, taking place across two locations in Queensland this August.
This hands-on event invites growers to experience the power and performance of the new Stara Imperador Self-Propelled Sprayer, an impressive machine built for Australia’s toughest spray conditions. But that’s not all—this is also a chance to see how MagrowTec’s patented magnetic-assist spray technology enhances real-world spraying operations.
Event Schedule & Locations
📍 First Location:
Date: 13th August 2025
Time: 2:45 PM
Address: 1 Picardy Rd (Silver K Rd), Dysart QLD 4745
📍 Second Location:
Date: 14th August 2025
Time: 2:45 PM
Address: Durham Park, 238 Toomba Road, Springsure QLD
Why Attend?
This is more than a demo—it’s a learning and networking opportunity to see how the right technology can help you do more with less.
Whether you’re looking to improve coverage, reduce drift, or cut down on input costs, MagrowTec offers a solution that works seamlessly with sprayers like the Imperador.
We’re proud to collaborate with Croplands, Western Mechanical, Nufarm, AgnVet, SwarmFarm, and other ag leaders to bring practical, field-ready innovations to Aussie growers.
RSVP Now!
Spots are limited, so make sure to contact James ([email protected]) to lock in your place.
We look forward to seeing you there!
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MagrowTec Demo Day in Othello, WA, US
You are invited to the MagrowTec Field Day! 🚜
🗓️ August 1st | 10:30 AM – 2:00 PM
13950 Hendricks Rd., Othello, WA 99344
Join us for a hands-on demo day featuring multiple technologies from top brands, including Fendt, RDO/John Deere, DJI, QuickDraw, Phiber — all in one place!
Don’t miss Austin Roylance – sprayer pro & trusted agricultural social media influencer with more than 140K followers – sharing practical spraying insights.
See MagrowTec in action and learn how our patented technology helps you:
✔️ Reduce drift & improve coverage
✔️ Use less water and inputs
✔️ Save time, labour, and money
✔️ Spray more acres with fewer passes
Free admission / Lunch included
Have questions? Talk to us!
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Farm Safety Week 2025
This week marks Farm Safety Week across regions including Ireland, the UK, and Australia — a time to raise awareness about the risks in one of the world’s most hazardous professions.
At MagrowTec, safety is built into everything we do.
Our technology helps protect farmers and communities by:
✔️ Having no moving parts, no electricity, and no maintenance
✔️ Reducing spray drift and off-target impact
✔️ Supporting smarter, safer, and more sustainable spraying
Because farm safety isn’t just a priority — it’s a responsibility.
Farm smart. Spray safe. Choose MagrowTec.
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We are Hiring a Quality Specialist in Dublin
MagrowTec is looking for a Quality Specialist to join our growing team.
If you’re passionate about driving quality, process improvement, and innovation in agri-tech, we’d love to hear from you!
As a Quality Specialist at MagrowTec, you’ll play a key role in ensuring our patented spray technology meets the highest standards, helping farmers around the world improve productivity, reduce inputs, and farm more sustainably.
Apply now or reach out for more info!
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MagrowTec Partners with Embo Sales Consulting to Accelerate Dealer Network Expansion in the Midwest
We are pleased to announce a strategic partnership with Embo Sales Consulting, LLC to strengthen and expand our dealer network across key agricultural markets in the Midwestern United States.
This collaboration marks a significant step in MagrowTec’s North American growth strategy, leveraging Embo’s deep industry expertise, regional relationships, and proven track record in business development and sales leadership.
The partnership will focus on developing relationships with ag equipment dealers, enhancing dealer support programs, and providing sales enablement resources to ensure MagrowTec’s value proposition is effectively communicated. With a growing demand for more sustainable and efficient spraying solutions, this partnership reinforces MagrowTec’s commitment to helping farmers “spray smarter” and reduce input waste—while strengthening its presence in one of the most critical agricultural regions in North America.
Led by founder Joe Sampson, who brings nearly two decades of experience in agricultural equipment sales, OEM partnerships, sales team development, and strategic planning. Based in Johnston, Iowa, and deeply familiar with the dynamics of Midwest growers and dealers, Joe is uniquely positioned to help MagrowTec identify, onboard, and support new dealer partners across the region.
Since 2022, Joe has served as a board member of the Farm Equipment Manufacturers Association (FEMA)—an organization dedicated to supporting independent farm equipment manufacturers, especially those outside the scope of large full-line OEMs. Through FEMA, Joe is actively involved in fostering connections, sharing industry insights, and advocating for the competitiveness of shortline and specialty equipment manufacturers within the broader agricultural machinery ecosystem.
“I’m pleased to welcome Joe Sampson, founder of Embo Sales, to the team. Joe brings over 20 years of valuable experience in OEM sales and management, along with a contagious enthusiasm for innovation and growth. His entrepreneurial spirit led him to launch the Germinate podcast, which explores a wide range of topics across the agricultural sector. We’re excited to leverage his unique insights and expertise as we continue to elevate MagrowTec to new heights.” Said Russ Drenth, US Sales Director at MagrowTec.
“We’re thrilled to work with MagrowTec to bring their groundbreaking spray technology to more growers across the region,” said Joe Sampson, Founder of Embo Sales Consulting. “Our shared commitment to innovation, integrity, and customer success makes this a natural fit.”
About Embo Sales Consulting, LLC
Based in Johnston, Iowa, Embo Sales Consulting provides strategic sales leadership, dealer network development, and fractional VP of Sales services to agricultural and industrial businesses. Their mission is to empower businesses to achieve sustainable growth through strategic sales leadership, operational efficiency, and revenue-generating activities (RGA).
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Russ Drenth joins MagrowTec as a US Sales Director
MagrowTec is excited to announce that Russ Drenth has joined the team as U.S. Sales Director, based in Iowa.
Reporting directly to the CCO, Mauro Cerati, Russ will focus on expanding MagrowTec’s customer base and deepening relationships with growers, dealers, and strategic partners. He will be responsible for driving the company’s commercial strategy and execution to support continued growth in North America. A key part of his mission will be building and mentoring a high-performing sales team that aligns with MagrowTec’s values and long-term vision. Russ will also lead efforts to strengthen channel partnerships and enhance the company’s presence within the dealer ecosystem.
Russ brings more than two decades of deep expertise in industrial and agriculture equipment, B2B and B2C market development, spraying solutions and agriculture seed markets—making him exceptionally well-suited to lead MagrowTec’s commercial expansion in North America.
His career includes senior roles at leading companies such as Cornelius Seed, Intelligent Ag (a division of AGCO), Danfoss Power Solutions, and Metaris, where he consistently drove revenue growth, built high-performing teams, and led the development of innovative go-to-market strategies.
Fluent in English and proficient in German, Russ brings a global perspective to his work. Outside of the office, he enjoys international travel and cultural exchange, bicycle touring, and business consulting.
“ I’m excited to welcome Russ leading our go to market Team in NA and drive our business growth by delivering to dealers and farmers the solid economic and performance benefits offered by MagrowTec technology “ said Mauro Cerati, MagrowTec’s Chief Commercial Officer.
Commenting on his appointment, Russ said “With a background in spraying, I was immediately impressed by MagrowTec’s technology and the unique solution it offers. It’s truly revolutionary—delivering real value to farmers while also providing environmental benefits, a true win-win. I’m honored to be part of a company that’s committed to developing and marketing cutting-edge solutions, and I look forward to working with the team.”
Please join us in welcoming Russ to the MagrowTec Team.
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Bulgarian Farm ready to spray with MagrowTec
We’re happy to share that a new MagrowTec Boom Kit has been successfully installed on a John Deere sprayer in Badeshte, Bulgaria.
MagrowTec’s magnetic assist spray technology offers Bulgarian farmers a practical solution to several pressing agricultural challenges, including water scarcity, rising input costs, and regulatory pressures.
For information about MagrowTec in Bulgaria, please contact our local dealer Agroconsult Bulgaria ([email protected]).
