MagrowTec News
Visit us at Agribex!
We’re excited to be back at Agribex, Belgium’s premier agricultural event!
Join us to discover how MagrowTec’s magnetic-assist spray technology helps growers achieve better coverage, reduced drift, and more efficient spraying—all while saving time and inputs.
Come see the technology up close, ask questions, and explore how MagrowTec can bring more efficiency to your farm.
AGRIBEX 2025!
📅 3–7 December
📍 Hall 6 – Stand 6302
🤝 In partnership with Beyne
Author
The MagrowTec Blog is Live
We’re excited to announce the launch of the MagrowTec Blog!
🔗 https://magrowtec.com/magrowtec-blog/
From deep-tech innovation to sustainable farming, you’ll find thought-provoking articles that showcase how MagrowTec is helping growers make more of less — using science to deliver real-world impact.
Our first blog, written by our CEO & Founder, Gary Wickham, is now live:
👉 How We at MagrowTec Stand Out as a Science and Technology Company
https://magrowtec.com/blogs/how-we-at-magrowtec-stand-out-as-a-science-technology-company/
More articles will be added soon — stay tuned!
Author
Cleo Harvey joins MagrowTec as Chief Research Officer
MagrowTec is excited to announce that Cleo Harvey has joined the team as Chief Research officer (CRO).
Reporting directly to the CTO, Peter Robertson, Cleo will lead our Research, Development & Innovation (RD&I) strategy — advancing the company’s pioneering work in Rare Earth–based Magnetic Assist Technology and Nanotechnology to enhance droplet behaviour, improve crop spraying efficiency, and drive more sustainable food production systems globally.
Cleo brings deep scientific expertise and strategic leadership experience to MagrowTec’s growing R&D organisation. With a Ph.D. in Plasma Physics from Dublin City University, her research explored the dynamics of very-high-frequency plasma discharges and their applications in advanced surface processing and atomic-layer etching.
Cleo has since built an impressive track record leading multidisciplinary R&D and technology innovation projects across Europe. Most recently, she served as Project Lead at VitalFluid (Netherlands), where she delivered the first plasma-based sustainable alternative to chemical pesticides, guiding the project from concept through to successful field deployment. Her experience at Novaerus and collaborations with industry partners in nanotechnology and plasma-fluid dynamics have further strengthened her ability to translate complex science into commercially viable, real-world solutions.
Peter Robertson, CTO of MagrowTec, said:
“We are thrilled to welcome Cleo to the MagrowTec leadership team. Her unique blend of scientific depth, technical innovation, and leadership experience will be a key driver in advancing our RD&I strategy. Cleo’s appointment reinforces our commitment to scientific excellence and sustainability, ensuring we remain at the forefront of agricultural technology that delivers tangible environmental and economic benefits.”
Commenting on her appointment, Dr. Cleo Harvey said:
“I am excited to join MagrowTec at a time when innovation in agriculture has never been more critical. MagrowTec’s vision of combining advanced physics with sustainable food production aligns perfectly with my own passion for research that delivers real-world impact. I look forward to driving the RD&I strategy to further unlock the potential of magnetic and nanotechnology-based solutions in agriculture.”
Cleo’s appointment reflects MagrowTec’s continued commitment to scientific excellence, sustainability, and technological innovation in agriculture.
Please join us in welcoming Dr. Cleo Harvey to the MagrowTec team!
Visit us at Agribex 2025 in Belgium
We’re excited to join one of Europe’s leading agricultural exhibitions — bringing our magnetic-assist spray technology to Brussels!
💡 You’ll find MagrowTec at the Beyne stand. Visit us to see how MagrowTec helps growers improve coverage, reduce drift, and has been helping growers worldwide be profitable by being sustainable.
For more information, contact Jan Thijms at [email protected] or visit https://www.agribex.be
03-07 December 2025
Hall 6 – stand 6302
📍 Brussels Expo – Belgium
Brussels sprout producer transforms spray operations with MagrowTec
Scott Samwell from Eastbrook Farms in South Australia’s Adelaide Hills has built one of the nation’s most significant Brussel sprout operations, growing over 2.5 million plants across 100 hectares. The Samwell family supplies major retailers including Costco, Aldi, Woolworths, and Coles, with produce reaching markets from Darwin to Tasmania and into Asia.
The operation spans multiple locations across Langhorne Creek, Mount Barker, and Hay Valley, providing seasonal spread for near year-round production. This continuous growing presents unique challenges – Brussel sprouts require 10 months from planting to harvest, demanding constant protection from pests and diseases.
“Coverage is key,” Scott emphasises. With standard application rates of 1000L/Ha and crop protection products applied weekly year-round, the Samwells needed productivity gains without sacrificing outcomes.
Scott discovered MagrowTec through an industry article, intrigued by its scientific backing. “MagrowTec was saying, ‘Right, if you do this and this, this is the results to be expected,'” he notes. European test results gave him confidence in the technology’s legitimacy.
The practical retrofit capability sealed the deal. “There were no moving parts and you could bolt it onto your pre-existing spray rig,” Scott explains. He strategically installed MagrowTec on their Langhorne Creek sprayer, which operates without air assistance in challenging windy conditions with tight spray windows.
Working with MagrowTec’s Crop Science team, Eastbrook Farms achieved:
25% water saving
25% productivity increase
Extended spray windows in windier conditions
Improved penetration through dense canopy
"Straight away we noticed that we could spray in higher wind conditions," Scott reports. "We were able to spray longer and get more coverage out of a tank."
The impact has been transformative. Where wind previously stopped operations, MagrowTec-equipped sprayers continue working effectively. This expanded window is crucial for crops requiring weekly applications throughout their growing season.
"We are able to make the most of our spray window using MagrowTec and that's a game changer for us,"
The system has fundamentally changed their scheduling approach and boosted confidence in achieving results even in deteriorating conditions.
While satisfied with current results, Scott maintains a measured approach.
Additional trials to further reduce application rates are planned, monitored by MagrowTec’s team to ensure quality isn’t compromised.
For an operation protecting 2.5 million plants through 10-month cycles, MagrowTec has proven its worth through measurable results:
25% productivity gains
extended spray windows
confidence in consistent crop protection
As Eastbrook Farms continues its expansion, MagrowTec ensures their spray operations keep pace with growing ambitions.
Fertilizer Equipment Specialists join MagrowTec Dealer Network in the US
We are delighted to announce that Fertilizer Equipment Specialists have joined the MagrowTec dealership network.
Based in Clear Lake, Iowa, Fertilizer Equipment Specialists offers over 30 years of expertise in fertilizer and spray equipment, providing a full range of new and used applicators, sprayers, tenders, and spreaders from top brands.
Welcome to the MagrowTec community! 🌱
For more information, please visit https://www.fes.net/
Author
Trial with the Institut Technique de la Betterave (ITB) in France
At the end of June, Victor Fernet and our Crop Science Team were on the ground in Berny-en-Santerre (Somme, 80), France, conducting a sugar-beet spray coverage study as part of our ongoing trial program with the Institut Technique de la Betterave (ITB).
The objective was to evaluate spray quality and coverage with MagrowTec technology directly in the field, under real-world conditions.
Last week, our teams returned to the field with ITB to run the final stage of the program. After the initial weeding-stage tests focused on coverage, we are now assessing fungicide and insecticide applications at a more advanced beet stage.
The new objective is to quantify MagrowTec’s efficiency in denser canopies to help ensure robust protection throughout the crop cycle.
All trials are field-based, run under real conditions, and follow rigorous protocols designed with ITB to validate performance.
This hands-on, data-driven work underpins our commitment to more precise, efficient, and sustainable agriculture.
At MagrowTec, it’s not about making claims—it’s about delivering credible, measurable results.
Results to follow. Stay tuned.
Author
Gary Wickham joins The Germinate Podcast with Joe Simpson
Exciting news! Our CEO, Gary Wickham, joined Joe Sampson on the latest episode of The Germinate podcast.
A great conversation full of insights you won’t want to miss!
Author
We’re exhibiting at Potato Europe 2025!
Potato Europe is kicking off today in the Netherlands!
Potato growers using MagrowTec have seen improved coverage, even with reduced rates, less drift and better disease control.
Come meet the MagrowTec team at Stand VH27 and see how MagrowTec is changing the future of spraying.
Author
New Customer Testimonial
🚜 6,500 acres. 3 years. Big results.
Meet Justin Smith – a Georgia row crop farmer managing 6,500 acres of cotton, corn & peanuts with his brother.
For the past three years, MagrowTec has helped Justin:
✅ Cut water use by 50%
✅ Double spray coverage
✅ Eliminate drift
✅ Save with reduced labor & optimized inputs
✅ Maximize productivity
All this with zero maintenance and no working complementary to other technologies Justin has on his sprayer – Case AIM Command & John Deere Symphony.
“If you can double the amount of acres you can spray by putting on one piece of equipment, it’s pretty simple.” – Justin Smith
Watch Justin’s story and see the results!
