MagrowTec News
MagrowTec Featured For The Second Time in PotatoLink Magazine
Following its recognition at Potato Europe 2025 as one of the most interesting technologies showcased at the event, MagrowTec has once again been featured in the latest issue of PotatoLink Magazine (Issue 20 – Autumn Edition).
In the September 2025 – issue 19, Dr Jenny Ekman visited one of the world’s largest potato industry gatherings — Potato Europe — where MagrowTec’s magnetic-assisted spray technology was highlighted among the leading innovations attracting attention across the global potato industry.
Now, the latest PotatoLink article explores the results of commercial potato spray coverage trials and the growing interest in technologies designed to improve spray application efficiency through physics-based droplet optimisation.
The article highlights several key benefits observed during commercial potato trials, including:
– Up to 34% better spray coverage compared to conventional spraying
– Improved penetration into the lower canopy where disease pressure is typically highest
– Potential to reduce water volumes while maintaining effective spray coverage
– Improved deposition and spray efficiency
– Reduced spray drift
As growers worldwide continue looking for ways to optimise every droplet and reduce waste, technologies like MagrowTec that improve spray performance through physics — not chemistry — are attracting increasing global attention.
Read the full article here:
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Have you Checked Our New Homepage ?
We are pleased to announce the launch of our new homepage, marking an important step forward in strengthening the company’s digital presence and brand communication.
The updated homepage introduces a cleaner, more modern design, with a stronger focus on clearly communicating why MagrowTec is different.
The new layout has been designed to make it easier for customers, partners, and industry stakeholders to understand how the technology works and the benefits it delivers in the field.
This launch represents the first phase of a broader website update. Additional content and supporting pages will continue to be developed in the coming weeks to further enhance the user experience and provide deeper insights into MagrowTec’s technology and applications.
Explore the new homepage: www.magrowtec.com
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Upcoming trade shows & events
Mark your calendar!
The MagrowTec team will be attending key industry events over the coming months — with more to be added as we go.
We’ll be sharing more updates as new events are confirmed.
Stay tuned for more!
Daniel Gall joins MagrowTec as Business Development Manager in Australia
MagrowTec is pleased to announce that Daniel Gall has joined the team as Business Development Manager – QLD and Northern NSW.
Reporting directly to James Turtle, Sales Director for Australia & New Zealand, Daniel will focus on driving commercial growth, developing key accounts and strengthening MagrowTec’s presence across Australia’s broadacre and horticultural sectors. He will work closely with distribution partners, dealers and growers to accelerate the adoption of MagrowTec’s patented magnetic spray systems and deliver measurable on-farm performance benefits.
Daniel says he is excited to contribute to the next phase of MagrowTec’s growth in the region:
“I’m delighted to join MagrowTec at a time when growers are increasingly focused on efficiency, sustainability and better spray outcomes. Having worked closely with farmers and agribusinesses throughout my career, I’ve seen first-hand the importance of technologies that deliver real, practical results in the field. MagrowTec’s ability to improve droplet coverage and reduce drift presents a compelling value proposition for Australian growers.”
Daniel brings over two decades of experience across agronomy, precision agriculture, equipment sales and commercial leadership roles within the agricultural sector. His career spans positions including Northern Sales Manager at Allied Grain Systems, National Sales Manager at Telesense Australia, Territory Manager at Croplands Equipment and multiple agronomist roles supporting growers with crop production strategies, input optimisation and technology adoption.
Throughout his career, Daniel has built strong client relationships, expanded market share and led distribution and sales initiatives, while maintaining a deep technical understanding of crop production systems and spray application practices. His combined commercial and agronomic expertise positions him well to support growers in maximising spray performance and input efficiency through MagrowTec’s technology.
“Daniel’s extensive experience across agronomy, precision agriculture and equipment sales, combined with his strong relationships across the Australian farming community, make him a valuable addition to our ANZ team. His practical, field-focused approach and deep understanding of growers’ needs align perfectly with MagrowTec’s mission to deliver science-led, performance-driven spray solutions.”
Please join us in welcoming Daniel to the MagrowTec team.
Kyle Bennett joins MagrowTec as Regional Director for North America
MagrowTec is pleased to announce that Kyle Bennett has joined the team as Regional Director for North America.
Reporting directly to the CEO, Gary Wickham, Kyle will lead MagrowTec’s commercial performance, market development, and organizational growth across the United States and Canada. He will be responsible for driving regional revenue, strengthening partnerships with growers, dealers, and OEMs, and building a high-performing team aligned with MagrowTec’s global strategy. As MagrowTec’s senior representative in North America, Kyle will also oversee coordination between sales, crop science, and technical support teams to ensure a seamless customer experience and strong operational execution across the region.
Kyle will work closely with Russ Drenth, MagrowTec’s U.S. Sales Director, who leads commercial activities across the United States. Together, they will strengthen MagrowTec’s presence across the U.S., ensuring focused local leadership supported by a coordinated regional strategy.
Kyle brings more than a decade of leadership experience across the agriculture and equipment sectors, with a proven track record of accelerating growth, expanding dealer networks, and building strong, trust-based relationships with growers and distribution partners. Most recently, as U.S. Sales Manager at Brandt Industries, Kyle led a national team of Territory Managers, Service Representatives, and Product Specialists while driving forecasting, budgeting, dealer development, and CRM implementation initiatives that strengthened organizational performance and customer engagement.
Previously, Kyle delivered significant regional growth as a Territory Manager at Brandt Industries, greatly increasing sales, expanding the dealer network by 60%, and contributing to strong year-on-year revenue growth. His earlier roles with T-L Irrigation and Hutson, Inc. further developed his expertise in dealer development, irrigation systems, customer recovery, and high-value agricultural equipment sales, giving him a well-rounded understanding of the agricultural value chain and on-farm decision-making.
Kyle holds a Master of Science in Ag Business & Ag Systems Technology and a Bachelor of Science in Ag Business (Marketing & Finance) from Murray State University. His blend of commercial acumen, technical understanding, and people-focused leadership makes him ideally positioned to guide MagrowTec’s next phase of growth in North America.
“I’m excited to welcome Kyle to lead our North American business. His experience in building dealer networks, leading high-performing teams, and driving sustainable commercial growth aligns perfectly with our ambitions for the region. Kyle’s leadership will be instrumental as we continue expanding MagrowTec’s presence and delivering measurable value to growers.”
Commenting on his appointment, Kyle Bennett said:
“Technologies that elevate spray performance while advancing sustainability will define the next chapter of crop application. MagrowTec is uniquely positioned to lead in that space. I look forward to strengthening our partnerships with growers, dealers, and OEMs while building a regional organization capable of delivering long-term, sustainable growth across North America.”
Please join us in welcoming Kyle to the MagrowTec team.
MagrowTec Connects with Potato Growers at UNPT & PRO POM’ in France
Yesterday, the MagrowTec French team had the pleasure of attending the 20th UNPT (Union Nationale des Producteurs de Pommes de Terre) Congress and exhibiting at the 2nd PRO POM’ trade show in Arras, France.
The events brought together potato growers, industry experts, and ag-tech innovators from across the region, creating a valuable space for conversations about the future of crop production and practical in-field solutions.
Throughout the day, our team connected with growers and shared how MagrowTec is helping farmers achieve better spray coverage and reduced drift — delivering real, measurable performance benefits in potato production. Discussions focused on practical results, efficiency in the field, and how smarter spraying can support both productivity and sustainability goals.
We’d like to extend a big thank you to everyone who stopped by to learn more about MagrowTec and share their experiences. Events like these are a great reminder that innovation works best when it starts with real on-farm needs.
We look forward to continuing the conversation with growers across France and beyond.
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Gary Wickham Discusses Smarter Spraying on USFRA’s Farm Food Facts Podcast
MagrowTec’s Chairman and CEO Gary Wickham recently appeared on the Farm Food Facts podcast by U.S. Farmers & Ranchers in Action (USFRA) to discuss how smarter spray application can help improve farmer profitability.
In the episode, Gary explores how optimising spray performance can enhance coverage, reduce drift, and increase the efficiency of inputs — all while working with existing equipment and precision agriculture tools.
The conversation highlights the role of science-based, practical innovations in helping farmers achieve both economic and environmental gains.
Listen to the full episode here:
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See You in February: MagrowTec Exhibiting at Two Major U.S. Trade Shows
February is shaping up to be a busy and exciting month for MagrowTec in the United States. We’re delighted to announce that we’ll be exhibiting at two of the most important agricultural trade shows in the country, connecting with growers, applicators, dealers, and industry partners from across North America.
If you’re attending either event, make sure to stop by our booth and see MagrowTec’s magnetic-assist spray technology up close.
The Iowa Ag Expo is one of the Midwest’s premier indoor farm shows, bringing together thousands of farmers and ag professionals each year. The event showcases the latest innovations in crop production, application technology, and farm efficiency.
Whether you’re managing row crops, specialty crops, or custom application services, this is a great opportunity to explore how MagrowTec can help you do more with every pass.
Visit us at booth 512.
Commodity Classic is one of the largest and most influential agricultural events in the U.S., attracting growers, ag retailers, manufacturers, and thought leaders from across the country. It’s the place where big ideas, proven technologies, and real-world farming solutions come together.
Our team will be on hand to answer questions, share field insights, and discuss how MagrowTec fits into today’s precision-driven farming operations.
Viist us at booth 5521.
Merry Christmas and a Happy New Year!
As 2025 comes to a close, we would like to extend our heartfelt thanks to our staff, customers, dealers, and partners around the world.
Your trust, support, and belief in MagrowTec mean more to us than words can express.
We wish you and your families a very Merry Christmas and a healthy, successful New Year. See you in 2026!
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Craig Moynihan joins MagrowTec as Business Development Manager in Western Australia
Craig Moynihan has joined the team as Development Manager in Western Australia.
Reporting directly to James Turtle, Sales Director for Australia & New Zealand, Craig will be leading sales development across Western Australia’s diverse agricultural landscape, focusing on three key market opportunities that present significant growth potential for MagrowTec’s magnetic spray technology. He will work closely with MagrowTec’s Australian distribution partners to drive awareness and sales through the sprayer equipment sales channel.
“I’m excited to join MagrowTec at such a pivotal time for Western Australian agriculture. MagrowTec’s magnetic spray technology represents a genuine breakthrough - the 97.5% drift reduction and 20% coverage improvement I’ve seen in trials addresses real problems that every grower deals with daily. With WA’s record grain harvest, the Ord Valley’s cotton expansion, and our strong horticultural sectors all seeking more sustainable and efficient solutions, the timing couldn’t be better”
Craig brings with him over 25 years of sales and business development experience in agricultural technology, with particular expertise in spray equipment, precision agriculture systems, and dealer network management.
“Western Australia’s vegetable sector presents exceptional opportunities for MagrowTec’s precision spray technology, particularly in leafy greens, potatoes, and carrots, where our magnetic systems deliver proven drift reduction and coverage improvements. The state’s intensive horticultural operations, concentrated in the Perth hills, Swan Valley, and southwest regions, are increasingly focused on sustainable practices and precision agriculture - creating ideal conditions for adoption of our technology that reduces chemical waste by up to 25%.”
With a distinguished career spanning precision agriculture and farm machinery, Craig has consistently driven innovation adoption across Australia’s agricultural sector. Craig’s decade-long tenure as Regional Sales Manager at Gallagher and ten years as Regional Sales Manager at Topcon Precision Ag positions him well for this new role at MagrowTec.
“Craig’s deep understanding of spray application technology, his proven track record in precision agriculture adoption, and his extensive dealer network relationships across Western Australia position him perfectly to drive MagrowTec’s growth in this critical market,”
Please join us in welcoming Craig to the MagrowTec team.
