MagrowTec News
Brussels sprout producer transforms spray operations with MagrowTec
Scott Samwell from Eastbrook Farms in South Australia’s Adelaide Hills has built one of the nation’s most significant Brussel sprout operations, growing over 2.5 million plants across 100 hectares. The Samwell family supplies major retailers including Costco, Aldi, Woolworths, and Coles, with produce reaching markets from Darwin to Tasmania and into Asia.
The operation spans multiple locations across Langhorne Creek, Mount Barker, and Hay Valley, providing seasonal spread for near year-round production. This continuous growing presents unique challenges – Brussel sprouts require 10 months from planting to harvest, demanding constant protection from pests and diseases.
“Coverage is key,” Scott emphasises. With standard application rates of 1000L/Ha and crop protection products applied weekly year-round, the Samwells needed productivity gains without sacrificing outcomes.
Scott discovered MagrowTec through an industry article, intrigued by its scientific backing. “MagrowTec was saying, ‘Right, if you do this and this, this is the results to be expected,'” he notes. European test results gave him confidence in the technology’s legitimacy.
The practical retrofit capability sealed the deal. “There were no moving parts and you could bolt it onto your pre-existing spray rig,” Scott explains. He strategically installed MagrowTec on their Langhorne Creek sprayer, which operates without air assistance in challenging windy conditions with tight spray windows.
Working with MagrowTec’s Crop Science team, Eastbrook Farms achieved:
25% water saving
25% productivity increase
Extended spray windows in windier conditions
Improved penetration through dense canopy
"Straight away we noticed that we could spray in higher wind conditions," Scott reports. "We were able to spray longer and get more coverage out of a tank."
The impact has been transformative. Where wind previously stopped operations, MagrowTec-equipped sprayers continue working effectively. This expanded window is crucial for crops requiring weekly applications throughout their growing season.
"We are able to make the most of our spray window using MagrowTec and that's a game changer for us,"
The system has fundamentally changed their scheduling approach and boosted confidence in achieving results even in deteriorating conditions.
While satisfied with current results, Scott maintains a measured approach.
Additional trials to further reduce application rates are planned, monitored by MagrowTec’s team to ensure quality isn’t compromised.
For an operation protecting 2.5 million plants through 10-month cycles, MagrowTec has proven its worth through measurable results:
25% productivity gains
extended spray windows
confidence in consistent crop protection
As Eastbrook Farms continues its expansion, MagrowTec ensures their spray operations keep pace with growing ambitions.
Fertilizer Equipment Specialists join MagrowTec Dealer Network in the US
We are delighted to announce that Fertilizer Equipment Specialists have joined the MagrowTec dealership network.
Based in Clear Lake, Iowa, Fertilizer Equipment Specialists offers over 30 years of expertise in fertilizer and spray equipment, providing a full range of new and used applicators, sprayers, tenders, and spreaders from top brands.
Welcome to the MagrowTec community! 🌱
For more information, please visit https://www.fes.net/
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Trial with the Institut Technique de la Betterave (ITB) in France
At the end of June, Victor Fernet and our Crop Science Team were on the ground in Berny-en-Santerre (Somme, 80), France, conducting a sugar-beet spray coverage study as part of our ongoing trial program with the Institut Technique de la Betterave (ITB).
The objective was to evaluate spray quality and coverage with MagrowTec technology directly in the field, under real-world conditions.
Last week, our teams returned to the field with ITB to run the final stage of the program. After the initial weeding-stage tests focused on coverage, we are now assessing fungicide and insecticide applications at a more advanced beet stage.
The new objective is to quantify MagrowTec’s efficiency in denser canopies to help ensure robust protection throughout the crop cycle.
All trials are field-based, run under real conditions, and follow rigorous protocols designed with ITB to validate performance.
This hands-on, data-driven work underpins our commitment to more precise, efficient, and sustainable agriculture.
At MagrowTec, it’s not about making claims—it’s about delivering credible, measurable results.
Results to follow. Stay tuned.
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Gary Wickham joins The Germinate Podcast with Joe Simpson
Exciting news! Our CEO, Gary Wickham, joined Joe Sampson on the latest episode of The Germinate podcast.
A great conversation full of insights you won’t want to miss!
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We’re exhibiting at Potato Europe 2025!
Potato Europe is kicking off today in the Netherlands!
Potato growers using MagrowTec have seen improved coverage, even with reduced rates, less drift and better disease control.
Come meet the MagrowTec team at Stand VH27 and see how MagrowTec is changing the future of spraying.
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New Customer Testimonial
🚜 6,500 acres. 3 years. Big results.
Meet Justin Smith – a Georgia row crop farmer managing 6,500 acres of cotton, corn & peanuts with his brother.
For the past three years, MagrowTec has helped Justin:
✅ Cut water use by 50%
✅ Double spray coverage
✅ Eliminate drift
✅ Save with reduced labor & optimized inputs
✅ Maximize productivity
All this with zero maintenance and no working complementary to other technologies Justin has on his sprayer – Case AIM Command & John Deere Symphony.
“If you can double the amount of acres you can spray by putting on one piece of equipment, it’s pretty simple.” – Justin Smith
Watch Justin’s story and see the results!
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New video available!
What if the future of farming wasn’t about doing more… but making more with less?
In today’s ag landscape—where input costs are rising, labour is scarce, and climate challenges are growing—MagrowTec is helping farmers take control.
Our patented Magnetic Spray Assist Technology boosts coverage, reduces drift, and helps you spray smarter, not harder.
Watch our latest video to see how MagrowTec is powering a more productive and sustainable future for agriculture.
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Ride & Drive Demo Day in Australia
We’re excited to share that MagrowTec will be part of the upcoming Ride & Drive Demo Days, hosted by Western Mechanical in partnership with Croplands, taking place across two locations in Queensland this August.
This hands-on event invites growers to experience the power and performance of the new Stara Imperador Self-Propelled Sprayer, an impressive machine built for Australia’s toughest spray conditions. But that’s not all—this is also a chance to see how MagrowTec’s patented magnetic-assist spray technology enhances real-world spraying operations.
Event Schedule & Locations
📍 First Location:
Date: 13th August 2025
Time: 2:45 PM
Address: 1 Picardy Rd (Silver K Rd), Dysart QLD 4745
📍 Second Location:
Date: 14th August 2025
Time: 2:45 PM
Address: Durham Park, 238 Toomba Road, Springsure QLD
Why Attend?
This is more than a demo—it’s a learning and networking opportunity to see how the right technology can help you do more with less.
Whether you’re looking to improve coverage, reduce drift, or cut down on input costs, MagrowTec offers a solution that works seamlessly with sprayers like the Imperador.
We’re proud to collaborate with Croplands, Western Mechanical, Nufarm, AgnVet, SwarmFarm, and other ag leaders to bring practical, field-ready innovations to Aussie growers.
RSVP Now!
Spots are limited, so make sure to contact James ([email protected]) to lock in your place.
We look forward to seeing you there!
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MagrowTec Demo Day in Othello, WA, US
You are invited to the MagrowTec Field Day! 🚜
🗓️ August 1st | 10:30 AM – 2:00 PM
13950 Hendricks Rd., Othello, WA 99344
Join us for a hands-on demo day featuring multiple technologies from top brands, including Fendt, RDO/John Deere, DJI, QuickDraw, Phiber — all in one place!
Don’t miss Austin Roylance – sprayer pro & trusted agricultural social media influencer with more than 140K followers – sharing practical spraying insights.
See MagrowTec in action and learn how our patented technology helps you:
✔️ Reduce drift & improve coverage
✔️ Use less water and inputs
✔️ Save time, labour, and money
✔️ Spray more acres with fewer passes
Free admission / Lunch included
Have questions? Talk to us!
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Farm Safety Week 2025
This week marks Farm Safety Week across regions including Ireland, the UK, and Australia — a time to raise awareness about the risks in one of the world’s most hazardous professions.
At MagrowTec, safety is built into everything we do.
Our technology helps protect farmers and communities by:
✔️ Having no moving parts, no electricity, and no maintenance
✔️ Reducing spray drift and off-target impact
✔️ Supporting smarter, safer, and more sustainable spraying
Because farm safety isn’t just a priority — it’s a responsibility.
Farm smart. Spray safe. Choose MagrowTec.
