What if better spray performance didn’t require adding more chemistry?
For decades, improving spray performance in agriculture has mostly been a chemical problem.
Need better spreading? Add a surfactant.
Need better retention or uptake? Add an adjuvant.
These technologies have been essential to modern crop protection and continue to play an important role across the industry.
But what if there was another way to improve performance?
At MagrowTec, we believe the next wave of innovation in crop protection will come not only from new chemistry, but from how that chemistry is delivered to the plant.
Traditional approaches modify the chemical properties of the spray mixture — altering surface tension or droplet interaction with plant surfaces by adding compounds to the tank.
Our approach takes a different path.
Instead of adding chemistry, we focus on physics.
Using magnetic-assist rare earth technology, MagrowTec influences spray liquid as it passes through the sprayer, changing droplet behaviour before it ever reaches the crop. The result is improved spreading and coverage on plant surfaces — without altering the formulation in the tank.
In simple terms:
• Traditional approach: improve performance by adding molecules (and increased cost).
• MagrowTec approach: improve performance by changing droplet physics (less cost).
Both aim to achieve the same goal — better deposition and better crop protection performance — but through very different scientific pathways.
Why does this matter?
Agriculture is entering a period where efficiency and sustainability are becoming central drivers of innovation. Farmers must produce more food while using fewer inputs and reducing environmental impact. That means how sprays are delivered is becoming just as important as what is being sprayed.
If droplets spread better, adhere more effectively, and reach the plant surface more efficiently, the chemistry already in the tank can work harder — with less waste in the environment.
Historically, crop protection innovation has focused on discovering new active ingredients.
But significant gains can also come from improving how those actives are applied and distributed across the crop.
This is why the future of spray technology will likely be increasingly interdisciplinary.
Chemistry will always matter.
But physics, engineering, and application technology will play an equally important role in determining how well those chemistries perform in the field.
In the coming years, the key question may no longer be only “which chemistry works best?” It will increasingly be “how effectively is that chemistry delivered to the weed/crop?”
And that’s where physics may have a much bigger role to play.
