The Future of Agriculture Isn’t Less Chemistry. It’s Better Agriculture.
While the debate has largely focused on glyphosate and regulation, MagrowTec CEO Gary Wickham believes the conversation should go further. Rather than asking whether agriculture should use more or less chemistry, he argues that the real opportunity lies in helping every crop protection product—whether conventional or biological—perform more efficiently through better application. The Future of […]
Agriculture’s 90% Waste Problem – Two Paths to Innovation in Crop Protection
Back One of the least discussed challenges in agriculture is the efficiency of conventional spraying systems. Research suggests that between 60% and 90% of sprayed crop protection products never reach their intended target. Drift, evaporation, poor droplet formation, and uneven canopy coverage mean that a significant proportion of herbicides, fungicides, and insecticides are lost […]
What if better spray performance didn’t require adding more chemistry?
Back For decades, improving spray performance in agriculture has mostly been a chemical problem. Need better spreading? Add a surfactant. Need better retention or uptake? Add an adjuvant. These technologies have been essential to modern crop protection and continue to play an important role across the industry. But what if there was another way […]
Laser Weed Control vs Smarter Spraying: A 2026 Reality Check from the Field
The future of farming is often portrayed as radical, fully autonomous, and chemical-free. Recently, I read a Future Farming article on laser weeders that sparked a deeper comparison our industry needs to have: laser weed control versus smarter spray-optimisation technologies like MagrowTec. Both approaches aim to reduce environmental impact and improve efficiency. But in 2026, […]
Why Even $250M Can’t Buy Success In Agtech — But Proof Can
Back Growing AgTech Is hard — but MagrowTec shows It can be done. Anyone who has worked in agriculture knows this. AgTech is one of the toughest industries on earth to scale. It doesn’t matter how exciting the idea is or how much capital you raise, if it doesn’t perform for farmers, consistently and […]
How We at MagrowTec Stand Out as a Science and Technology Company
In the modern world, when people think of science and technology, they often picture the giants — Apple, NVIDIA, Microsoft, Amazon, Alphabet — with their vast research budgets and global influence. Yet the truth is that innovation isn’t the privilege of size or scale. It comes from human curiosity, the courage to challenge accepted norms, […]
